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Email Marketing Highlights

Developing and executing top-tier marketing strategies that captivate audiences and boost customer loyalty. My unique ​approach merges in-depth technical expertise with strategic creativity, delivering data-driven solutions that engage and ​retain customers effectively.

Key Achievements

• Creative Excellence: Recognized for innovative, high-quality email designs that exceed expectations.
  
• Engagement and Retention: Lead campaigns for over 2 million customers, increasing engagement through good design and personalization.
  
• Campaign Management: Managed end-to-end email campaigns, aligning with brand goals and ensuring timely delivery.
  

Core Competencies

• Email Campaigns: Specialized in high-performing email campaigns with Akamai, Silverpop, and Mailchimp. Expert in list building, automation, ​and query writing.
  
• Content and Personalization: Created engaging, personalized email content, boosting engagement through strategic A/B testing.
  
• Technical Skills: Advanced HTML/CSS hand-coding for responsive, appealing templates. Ensured optimal rendering across devices with ​rigorous testing.
  
• Analytics and Reporting: Skilled in analyzing campaign metrics to generate actionable insights and enhance strategies.
  

Technical Proficiency

• Platforms: Acoustic, Silverpop, and Mailchimp.
• Coding: HTML, HTML5, CSS, CSHTML
• Design: Adobe Creative Suite (Photoshop, Dreamweaver).

Jaclyn Proudfoot

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